Cleaning composition that provides residual benefits

ABSTRACT

A composition for use on a hard surface. The composition has: (i) at least 7.5 wt. % of at least one surfactant selected; (ii) a blend of linear primary alcohols, or a blend of ethoxylated linear primary alcohols, wherein each alcohol of the non-ethoxylated blend or ethoxylated blend includes a carbon chain containing 9-17 carbons; (iii) a transport rate factor of less than about 55 seconds; and (iv) an adhesion time of greater than about 8 hours.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. Ser. No. 12/461,103 filedJul. 31, 2009, which is a continuation-in-part of U.S. Ser. No.12/388,588 filed Feb. 19, 2009, which claims the benefit of U.S.Provisional Application No. 61/064,181, filed Feb. 21, 2008.

REFERENCE REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT

Not applicable.

SEQUENTIAL LISTING

Not applicable.

FIELD OF INVENTION

In some embodiments, the invention is directed to a self-adheringcomposition that may provide residual benefits based on an extendedspreading or coating provided by the composition upon exposure to alayer of water. In addition, the composition has improved stabilityunder varying conditions of temperature and humidity, as well asimproved self-adhesion to hard surfaces, for example a ceramic surface,such as toilet bowls, glass, windows, doors, shower or bath walls, andthe like. Additionally, due to the inclusion of a blend of certainlinear primary alcohols or blend of certain ethoxylated linear primaryalcohols, a composition as described has improved stability duringmanufacture and as a finished product.

BACKGROUND OF INVENTION

It is known to hang cleaning and/or disinfecting and/or fragrancingagents in a container under the rim of a toilet bowl by appropriatehanging devices from which the sanitary agents are released upon eachflush into the toilet bowl.

While effective, some consumers do not use such devices because ofreasons such as the need to remove a used device by hand. For example,consumers may perceive such requirement as unsanitary or generallyunappealing. Additionally, only one device may be used at a time in atoilet bowl and such devices tend to release composition locally,resulting in an effect that may be limited by the location and flow ofthe water.

In addition, consumers may shy away from using conventionalunder-the-rim toilet bowl hanging devices because such devices mayimpede the consumer during the course of a regular cleaning. Duringcleaning with a toilet bowl brush, a hanging device may be easilydisplaced and then must be put back in place by using the consumers'hands, which may be perceived as unhygienic or unappealing.

Exemplary sanitary agents for dispensing in toilet bowls may be in theform of solid blocks, liquids, and gel form.

U.S. Pat. No. 6,667,286 discloses a sanitary agent in paste or gel formwhich provides a long-lasting cleaning and/or deodorant-releasing and/ordisinfecting effect and which can be applied directly to the surface ofa toilet bowl in a simple and hygienic manner. U.S. Pat. App. Pub. No.2008/0190457 discloses a self-sticking cleansing block that may beapplied directly to the surface of a toilet bowl. The present inventionprovides an improvement to such a sanitary agent by providing greaterstability, e.g. longevity in use, as well as improved self-adhesion tohard surfaces, especially ceramic surfaces such as a toilet bowl.

In some embodiments, the present invention provides consumers with thebenefit of delivering a composition or active ingredient to a relativelywide area of a toilet bowl or other hard surface. In other nonlimitingembodiments, the present invention provides consumers with the benefitof efficiently delivering a composition or active ingredient to arelative wide area of the toilet bowl or other hard surface. In someembodiments, improved component stability is achieved through theinclusion in the composition of certain blends of linear primaryalcohols or blends of ethoxylated linear primary alcohols.

SUMMARY OF THE INVENTION

In a first nonlimiting embodiment, the present invention relates to acomposition for use on a hard surface. The composition has: (i) at least7.5 wt. % of at least one surfactant selected; (ii) from 0 wt. % toabout 2.0 wt. % of a blend of linear primary alcohols or a blend ofethoxylated linear primary alcohols, wherein each alcohol of the blendsincludes a carbon chain containing from 9-17 carbons; (iii) a transportrate factor of less than about 55 seconds; and (iv) an adhesion time ofgreater than about 8 hours.

In a second nonlimiting embodiment, the present invention relates to agel composition for use on a hard surface. The composition has: (i) lessthan 6 wt. % fragrance; (ii) from 0 wt. % to about 2.0 wt. % of a blendof linear primary alcohols or a blend of ethoxylated linear primaryalcohols, wherein each alcohol of the blends includes a carbon chaincontaining from 9-17 carbons; and (iii) a transport rate factor of lessthan about 55 seconds.

In a third nonlimiting embodiment, the present invention relates to asolid composition for use on a hard surface. The composition has: (i)less than 10 wt. % fragrance; (ii) from 0 wt. % to about 2.0 wt. % of ablend of linear primary alcohols or a blend of ethoxylated linearprimary alcohols, wherein each alcohol of the blend includes a carbonchain containing from 9-17 carbons; and (iii) a transport rate factor ofless than about 55 seconds.

In a fourth nonlimiting embodiment, the present invention relates to acomposition for use on a hard surface. The composition has: (i) at least7.5 wt. % of at least one surfactant; (ii) from 0 wt. % to about 2.0 wt.% of a blend of linear primary alcohols or a blend of ethoxylated linearprimary alcohols wherein each alcohol of the blends includes a carbonchain containing from 9-17 carbons; (iii) less than about 10 wt. %fragrance; and (iv) a transport rate factor of less than about 55seconds.

BRIEF DESCRIPTION OF THE DRAWINGS

The following detailed description of specific nonlimiting embodimentsof the present invention can be best understood when read in conjunctionwith the following drawings, where like structures are indicated withlike reference numerals and in which:

FIG. 1 shows perspective view of an exemplary gel dispensing apparatusaccording to the present invention.

FIGS. 2A-E shows gel compositions having different mineral oilcompositions at different times under test conditions as describedbelow.

FIG. 3 is a graph showing the downward shift in gel point as a functionof a blend of linear primary alcohols as to four examples, i.e., threeblends of linear primary alcohols having, respectively, an average chainlength of 11.0, 12.6 and 14.5 carbons, and a base formula which containsno alcohol.

FIG. 4 is a graph showing the optimum gel point suppression in theregion of C13 (carbon length of 13) based on the downward shift in gelpoint as a function of chain length based on the results shown in FIG.3.

FIG. 5 is a graph showing the downward shift in gel point as a functionof the amount of a blend of linear primary alcohols having an averagechain length of 12.6 carbons.

FIG. 6 is a graph showing the gel point suppression of the blend oflinear primary alcohols having an average chain length of 12.6 carbonsbased on the downward shift in gel point as a function of the percent ofC12.6 primary alcohols present.

FIG. 7 is a graph showing that as the amount of linear primary alcoholis increased, the phase transition region between a liquid phase to acubic phase becomes an increasing consideration.

FIG. 8 is a graph showing that when ethoxylation is added to the blendof linear primary alcohols, the phase transition region between theliquid phase and the cubic phase is eliminated with minimal effect onthe overall gel point suppression. At 1 mole of ethoxylation (1EO), thephase transition region is greatly reduced. At 2 moles of ethoxylation(2EO), the phase transition region is eliminated.

FIG. 9 is a graph showing the effect on the phase transition region inrelation to varying the amount of ethoxylated linear primary alcoholblend. When the amount of the 2 mole ethoxylated linear primary alcoholblend is increased from 0.25% or 0.5% to 0.75%, a phase transitionregion is again formed. Upon a further increase in ethoxylation, thephase transition region should again be eliminated.

FIG. 10 is a graph summarizing the gel point shift (GP) and phasetransition (PT) area for a blend of primary alcohols having chainlengths with an average of 12.6 carbons.

FIG. 11 is a graph showing a comparison of a blend of primary alcoholshaving an average chain length of 12.6 carbons without ethoxylation(0EO) and with 2 moles of ethoxylation (2EO).

DETAILED DESCRIPTION OF THE INVENTION Definitions

As used herein, “composition” refers to any solid, gel and/or pastesubstance having more than one component.

As used herein, “self adhesive” refers to the ability of a compositionto stick onto a hard surface without the need for a separate adhesive orother support device. In one embodiment, a self adhesive compositiondoes not leave any residue or other substance (i.e., additionaladhesive) once the composition is used up.

As used herein, “gel” refers to a disordered solid composed of a liquidwith a network of interacting particles or polymers which has a non-zeroyield stress.

As used herein, “fragrance” refers to any perfume, odor-eliminator, odormasking agent, the like, and combinations thereof. In some embodiments,a fragrance is any substance which may have an effect on a consumer, oruser's, olfactory senses.

As used herein, “wt. %” refers to the weight percentage of actual activeingredient in the total formula. For example, an off-the-shelfcomposition of Formula X may only contain 70% active ingredient X. Thus,10 g. of the off-the-shelf composition only contains 7 g. of X. If 10 g.of the off-the-shelf composition is added to 90 g. of other ingredients,the wt. % of X in the final formula is thus only 7%.

As used herein, “hard surface” refers to any porous and/or non-poroussurface. In one embodiment, a hard surface may be selected from thegroup consisting of: ceramic, glass, metal, polymer, stone, andcombinations thereof. In another embodiment, a hard surface does notinclude silicon wafers and/or other semiconductor materials. Nonlimitingexamples of ceramic surfaces include: toilet bowl, sink, shower, tile,the like, and combinations thereof. A nonlimiting example of a glasssurfaces includes: window and the like. Nonlimiting examples of metalsurfaces include: drain pipe, sink, automobiles, the like, andcombinations thereof. Nonlimiting examples of a polymeric surfaceincludes: PVC piping, fiberglass, acrylic, Corian®, the like, andcombinations thereof. A nonlimiting example of a stone hard surfaceincludes: granite, marble, and the like.

A hard surface may be any shape, size, or have any orientation that issuitable for its desired purpose. In one nonlimiting example, a hardsurface may be a window which may be oriented in a verticalconfiguration. In another nonlimiting example, a hard surface may be thesurface of a curved surface, such as a ceramic toilet bowl. In yetanother nonlimiting example, a hard surface may be the inside of a pipe,which has vertical and horizontal elements, and also may have curvedelements. It is thought that the shape, size and/or orientation of thehard surface will not affect the compositions of the present inventionbecause of the unexpectedly strong transport properties of thecompositions under the conditions described infra.

As used herein, “surfactant” refers to any agent that lowers the surfacetension of a liquid, for example water. Exemplary surfactants which maybe suitable for use with the present invention are described infra. Inone embodiment, surfactants may be selected from the group consisting ofanionic, non-ionic, cationic, amphoteric, zwitterionic, and combinationsthereof. In one embodiment, the present invention does not comprisecationic surfactants. In other nonlimiting embodiments, the surfactantmay be a superwetter. One of skill in the art will appreciate that insome embodiments, a substance which may be used as an adhesion promotermay also be a surfactant.

In use, the composition of the invention may be applied directly on thehard surface to be treated, e.g. cleaned, such as a toilet bowl, showeror bath enclosure, drain, window, or the like, and self-adheres thereto,including through a plurality of flows of water passing over theself-adhering composition and surface, e.g. flushes, showers, rinses orthe like. Each time water flows over the composition, a portion of thecomposition is released into the water that flows over the composition.The portion of the composition released onto the water covered surfaceprovides a continuous wet film to the surface to in turn provide forimmediate and long term cleaning and/or disinfecting and/or fragrancingor other surface treatment depending on the active agent(s) present inthe composition. It is thought that the composition, and thus the activeagents of the composition, may spread out from or are delivered from theinitial composition placement in direct contact with the surface to coatcontinuously an extended area on the surface. The wet film acts as acoating and emanates from the self-adhering composition in alldirections, i.e., 360°, from the composition, which includes in adirection against the flow of the rinse water. Motions of the surface ofa liquid are coupled with those of the subsurface fluid or fluids, sothat movements of the liquid normally produce stresses in the surfaceand vice versa. The mechanism for the movement of the gel and/or theactive ingredients is discussed in greater detail infra.

Surprisingly, it is observed that the nonlimiting exemplary compositionsof the present invention provide for a more rapid and extendedself-spreading. Without wishing to be limited by theory, it is thoughtthat the self-spreading effect may be modified through the addition ofspecific surfactants to the composition. Nonlimiting examples of factorswhich are thought to affect the speed and distance of the self spreadinginclude: the amount of surfactant present, the type of surfactantpresent, the combination of surfactants present, the amount of spreadingof the surfactant over the water flow, the ability of the surfactant toadsorb at the liquid/air interface, and the surface energy of thetreated surface. It is thought that the surfactant of the compositionserves to push other molecules, e.g. compounds, around so as to deliverthese compounds to other parts of the surface. Compounds desirable forextended delivery over a treated surface are active agents, e.g. agentscapable of activity as opposed to being inert or static. Nonlimitingexamples of active agents, or active ingredients, that may be usedinclude: cleaning compounds, germicides, antimicrobials, bleaches,fragrances, surface modifiers, stain preventers (such as a chelator) thelike, and combinations thereof. The composition is especially useful intreating the surface of a toilet bowl since it allows for delivery andretention of a desired active agent on a surface above the water line inthe bowl as well as below the water line.

In some embodiments, the composition can be applied directly to asurface using any suitable applicator device, such as a pump orsyringe-type device, manual, pressurized, or mechanized, aerosol, orsprayer. The consumer may activate the applicator for application of thecomposition directly to a surface without the need to touch the surface.In the case of a toilet bowl surface, this provides for a hygienic andeasily accessible method of application. The amount and location(s) ofthe composition may be chosen by the user, e.g. one or more dollops ordrops of composition, or one or more lines of composition. Thecomposition self-adheres to a hard surface to which it is applied, suchas the ceramic side wall of a toilet bowl or shower wall. A surprisingand unique feature not provided by conventional devices is that thecomposition is delivered to surfaces located above the site ofapplication of the composition to the surface.

Composition

In one embodiment, the composition has a gel or gel-like consistency. Inthe described embodiment, the composition is, thus, firm but not rigidas a solid. In an alternative embodiment, the composition is a solid. Instill another embodiment, the composition is a malleable solid.

The improved adhesion obtained by the composition of the inventionallows application on a vertical surface without becoming detachedthrough a plurality of streams of rinse water and the gradual washingaway of a portion of the composition over time to provide the desiredcleaning and/or disinfecting and/or fragrance or other treatment action.Once the composition is completely washed away, nothing remains forremoval and more composition is simply applied.

In some embodiments, the composition may include an adhesion promoterwhich causes a bond with water and gives the composition a dimensionalstability even under the action of rinse water; at least one nonionicsurfactant (which may serve all or in part as the adhesion promoter),preferably an ethoxylated alcohol; at least one anionic surfactant,preferably an alkali metal alkyl ether sulfate or sulfonate; mineraloil; a blend of linear primary alcohols or a blend of ethoxylated linearprimary alcohols, wherein each alcohol of the blends includes a carbonchain containing 9 to 17 carbons (also referred to herein forconvenience as the “linear C9-C17 primary alcohol blend” or “ethoxylatedlinear C9-C17 primary alcohol blend”, respectively); water; andoptionally at least one solvent. More particularly, the hydrophilicpolymer holds the composition to the surface to enhance the maintenanceand thereby extend the times of spreading and, thus, delivery of activeagents for treatment of the surface and/or surrounding environment. Insome embodiments, the composition may also include a superwettercompound to enhance the spreading of the wet film. The compositiondisplays extended durability without the necessity of an exteriorhanging device or holder thereby only requiring a new application of thecomposition to the surface after a long lapse of time and no need toremove any device. The linear C9-C17 primary alcohol blend andethoxylated linear C9-C17 primary alcohol blend each serve to lower thegel temperature of the composition during processing which allows thecomposition to be processed at a lower temperature which reducesdegradation or the chance of degradation of composition components. Theinclusion of the linear C9-C17 primary alcohol blend or ethoxylatedlinear C9-C17 primary alcohol blend each, therefore, provide for morestable components and, thus, more stable product. A key formulatingparameter for the composition of the invention is adhesion. Generally,to improve product performance, the adhesive property of the compositionis increased. Upon increase in adhesion, however, the gel point of thecomposition also increases. It is desired for optimum productperformance to keep the gel point balanced minimizing the processingtemperature while maintaining the composition's gel structure under andduring shipping, storage and use conditions. This is obtained throughthe inclusion of the linear C9-C17 primary alcohol blend or theethoxylated linear C9-C17 primary alcohol blend, which serve to reduceor suppress the gel point to a desired value with minimal effect onadhesion, force to actuate and maximum gel viscosity.

In some nonlimiting examples, there are a number of components of thepresent invention composition that are suitable for treating hardsurfaces. In one embodiment, the composition comprises an adhesionpromoter present in an amount of from about 20 wt. % to about 80 wt. %.In another embodiment, the composition comprises an adhesion promoter inthe amount of from about 20 wt. % to about 60 wt. %. In anotherembodiment, the composition comprises an adhesion promoter in the amountof from about 40 wt. % to about 60 wt. %. In an alternative embodiment,the composition comprises an adhesion promoter in the amount of fromabout 20 wt. % to about 30 wt. %.

In another embodiment, the composition comprises at least one surfactantin an amount of greater than 7.5 wt. %. In another embodiment, thecomposition comprises at least one surfactant in an amount of from about7.5 wt. % to about 20 wt. %. Surprisingly, it is discovered thatproviding an optimal amount of surfactant, in particular anionicsurfactant, provides the product with a particularly strong “foaming”characteristic that greatly pleases consumers.

In one embodiment, the composition comprises a non-polar hydrocarbonsuch as mineral oil in an amount of less than about 5 wt. %. In anotherembodiment, the composition comprises mineral oil in an amount of fromgreater than zero wt. % to about 5 wt. %. In another embodiment, thecomposition comprises mineral oil in an amount of from about 0.5 wt. %to about 3 wt. %.

In one embodiment of the composition, the composition comprises a linearC9-C17 primary alcohol blend or an ethoxylated linear C9-C17 primaryalcohol blend present in an amount greater than 0 wt. % to about 2.0 wt.%. In another embodiment, the composition comprises a linear C9-C17primary alcohol blend or an ethoxylated linear C9-C17 primary alcoholblend present in an amount of from about 0.2 wt. % to about 1.0 wt. %.In another embodiment, the composition comprises a linear C9-C17 primaryalcohol blend or an ethoxylated linear C9-C17 primary alcohol blendpresent in an amount of about 0.4 wt. % to about 0.8 wt. %. In analternative embodiment, the composition comprises about 0.6 wt. % of alinear C9-C17 primary alcohol blend or an ethoxylated linear C9-C17primary alcohol blend. Surprisingly, it has been found that theinclusion of a linear C9-C17 primary alcohol blend or an ethoxylatedlinear C9-C17 primary alcohol blend serves to lower the gel temperatureof the composition approximately 2° C. for each 0.1 wt. % of thenon-ethoxylated or ethoxylated alcohol blend included in the compositionwhich allows the product to be processed at a lower temperature, whichduring production and subsequently, serves to reduce component and,thus, product degradation. This is particularly advantageous since someof the raw materials or components added during processing should not beprocessed at a temperature above 45° C. The inclusion of the linearC9-C17 primary alcohol blend or an ethoxylated linear C9-C17 primaryalcohol blend provides for enhanced stability of the composition.

In some embodiments, the compositions may be brought to 100 wt. % usingany suitable material for the intended application. One of skill in theart will appreciate that this may include, but not be limited to, abalance of water, surface modifiers, germicides, bleaches, cleaners,foamers, the like, and combinations thereof.

Optionally, the compositions of the present invention may furthercomprise at least one solvent in an amount of from 0 wt. % to about 15wt. % and the composition may further comprise at least one fragrance inan amount of from 0 wt. % to about 15 wt. %. Additionally, thecomposition may optionally include a hydrophilic polymer in an amountfrom 0 wt. % to about 5 wt. % to amplify transport effects of thecomposition. In one embodiment, “solvent” does not include water.

A further optional component is a superwetter. Without wishing to belimited by theory, it is thought that a superwetter may enhance the wetfilm provided in use of the composition. Superwetters, as may be used inthe present invention composition, are described in greater detailinfra. In other nonlimiting embodiments, additional optional componentsinclude conventional adjuvants, such as a preservative, colorant, foamstabilizer, antimicrobial, germicide, or the like, present in aneffective amount.

Exemplary components suitable for use as an adhesion promoter may havelong or long-chained molecules, for the most part linear, that are atleast in part hydrophilic and thus include at least a hydrophilicresidual or a hydrophilic group so as to provide interaction with watermolecules. Preferably, the adhesion promoter has unbranched molecules toform a desired network-like structure to form adhesion-promotingmolecules. The adhesion promoter may be totally hydrophilic or partlyhydrophilic, partly hydrophobic.

Exemplary pure adhesion hydrophilic promoters suitable for use in thepresent invention include, for example: polyethylene glycol, cellulose,especially sodium carboxymethyl cellulose, hydroxyethyl cellulose,hydroxypropyl cellulose, or polysaccharides such as xanthan gum, agar,gellan gum, acacia gum, carob bean flour, guar gum or starch.Polysaccharides can form networks with the necessary solidity and asufficient stickiness in concentrations of from 0 wt. % to about 10 wt.%; from 0 wt. % to about 5 wt. %; and from about 1 wt. % to about 2 wt.%.

The adhesion-promoting molecules can be synthetic or natural polymers,for instance, polyacrylates, polysaccharides, polyvinyl alcohols, orpolyvinyl pyrrolidones. It is also possible to use alginates,diurethanes, gelatines, pectines, oleyl amines, alkyl dimethyl amineoxides, or alkyl ether sulfates.

Organic molecules with a hydrophilic and hydrophobic end may also beused as adhesion promoters. As hydrophilic residuals, for example,polyalkoxy groups, preferably polyethoxy, polypropoxy, or polybutyoxy ormixed polyalkoxy groups such as, for example, poly(ethoxypropoxy) groupscan be used. Especially preferred for use as a hydrophilic end, forexample, is a polyethoxy residual including from 15 to 55 ethoxy groups,preferably from 25 to 45 and more preferably from 30 to 40 ethoxygroups.

In some embodiments, anionic groups, for example, sulfonates,carbonates, or sulfates, can be used as hydrophilic ends. In otherembodiments, stearates, especially sodium or potassium stearate, aresuitable as adhesion promoters.

In embodiments wherein the adhesion-promoting molecules also have ahydrophobic end, straight-chained alkyl residuals are preferred for thehydrophobic residual, whereby in particular even-numbered alkylresiduals are preferred because of the better biological degradability.

Without wishing to be limited by theory, it is thought that to obtainthe desired network formation of the adhesion-promoting molecules, themolecules should be unbranched.

If alkyl residuals are chosen as hydrophobic residuals, alkyl residualswith at least 12 carbon atoms are preferred. More preferred are alkylchain lengths of from 16 to 30 carbon atoms, most preferred is from 20to 22 carbon atoms.

Exemplary adhesion promoters are polyalkoxyalkanes, preferably a mixtureof C₂₀ to C₂₂ alkyl ethoxylate with from 18 to 50 ethylene oxide groups(EO), preferably from about 25 to about 35 EO, and also sodiumdodecylbenzene sulfonate. With a reduction of the number of alkoxygroups the adhesion promoter becomes more lipophilic, whereby, forexample, the solubility of perfume and thus the intensity of thefragrance can be raised.

Molecules that generally act like thickeners in aqueous systems, forexample, hydrophilic substances, can also be used as adhesion promoters.

Without wishing to be limited by theory, it is thought that theconcentration of the adhesion promoter to be used depends on itshydrophilicity and its power to form a network. When usingpolysaccharides, for example, concentrations from about 1 wt. % to about2 wt. % of the adhesion promoter can be sufficient, whereas inembodiments comprising polyalkoxyalkanes the concentrations may be fromabout 10 wt %. to about 40 wt. %; in another embodiment from about 15wt. % to about 35 wt. %; and in another embodiment still from about 20wt. % to about 30 wt. %.

Also without wishing to be limited by theory, it is thought that inorder to produce the desired number of adhering sites with theadhesion-promoting molecules through the absorption of water, thecomposition may contain at least about 25% by weight water, andoptionally additional solvent. In one embodiment, the compositioncomprises water from about 40 wt. % to about 65 wt. %. One of skill inthe art will appreciate that the amount of water that is to be used isdependent on, among other things, the adhesion promoter used and theamount of adjuvants also in the formula.

Exemplary anionic surfactants suitable for use include alkali metalC₆-C₁₈ alkyl ether sulfates, e.g. sodium lauryl ether sulfate; α-olefinsulfonates or methyl taurides. Other suitable anionic surfactantsinclude alkali metal salts of alkyl, alkenyl and alkylaryl sulfates andsulfonates. Some such anionic surfactants have the general formula RSO₄Mor RSO₃M, where R may be an alkyl or alkenyl group of about 8 to about20 carbon atoms, or an alkylaryl group, the alkyl portion of which maybe a straight- or branched-chain alkyl group of about 9 to about 15carbon atoms, the aryl portion of which may be phenyl or a derivativethereof, and M may be an alkali metal (e.g., ammonium, sodium, potassiumor lithium).

Exemplary nonionic surfactants suitable for use include C₂₀-C₂₂ alkylethoxylate with 18 to 50 ethylene oxide groups (EO). In anotherembodiment, C₂₀-C₂₂ alkyl ethoxylate comprise 25 to 35 ethylene oxidegroups, preferably as an adhesion promoter and nonionic surfactant.

Additional nonlimiting examples of other nonionic surfactants suitablefor use include alkylpolyglycosides such as those available under thetrade name GLUCOPON from Henkel, Cincinnati, Ohio, USA. Thealkylpolyglycosides have the following formula: RO—(R′O)_(x)—Z_(n) whereR is a monovalent alkyl radical containing 8 to 20 carbon atoms (thealkyl group may be straight or branched, saturated or unsaturated), O isan oxygen atom, R′ is a divalent alkyl radical containing 2 to 4 carbonatoms, preferably ethylene or propylene, x is a number having an averagevalue of 0 to 12, Z is a reducing saccharide moiety containing 5 or 6carbon atoms, preferably a glucose, galactose, glucosyl, or galactosylresidue, and n is a number having an average value of about 0.1 to 10.For a detailed discussion of various alkyl glycosides see U.S. StatutoryInvention Registration H468 and U.S. Pat. No. 4,565,647, which areincorporated herein by reference. Some exemplary GLUCOPONS are asfollows (where Z is a glucose moiety and x=0) in Table A.

TABLE A Exemplary Glucopons Product N R (# carbon atoms) 425N 2.5 8-14425LF 2.5 8-14 (10 w/w % star-shaped alcohol added) 220UP 2.5 8-10 225DK2.7 8-10 600UP 2.4 12-14  215CSUP 2.5 8-10

Other nonlimiting examples of nonionic surfactants suitable for useinclude alcohol ethoxylates such as those available under the trade nameLUTENSOL from BASF, Ludwigshafen, Germany. These surfactants have thegeneral formula C₁₃H₂₅/C₁₅H₂₇—OC₂H₄)_(n)—OH (the alkyl group being amixture of C₁₃/C₁₅). Especially preferred are LUTENSOL AO3 (n=3), AO8(n=8), and AO10 (n=10). Other alcohol ethoxylates include secondaryalkanols condensed with (OC₂H₄) such as TERGITOL 15-S-12, a C₁₁-C₁₅secondary alkanol condensed with 12 (OC₂H₄) available from DowSurfactants. Another example of a nonionic surfactant suitable for useis polyoxyethylene (4) lauryl ether. Amine oxides are also suitable.

At least one solvent can be present in the composition to assist inblending of surfactants and other liquids. The solvent is present in anamount of from about 0 wt. % to about 15 wt. %, preferably from about 1wt. % to about 12 wt. %, and more preferably in an amount from about 5wt. % to about 10 wt. %. Examples of solvents suitable for use arealiphatic alcohols of up to 8 carbon atoms; alkylene glycols of up to 6carbon atoms; polyalkylene glycols having up to 6 carbon atoms peralkylene group; mono- or dialkyl ethers of alkylene glycols orpolyalkylene glycols having up to 6 carbon atoms per glycol group and upto 6 carbon atoms in each alkyl group; and mono- or diesters of alkyleneglycols or polyalkylene glycols having up to 6 carbon atoms per glycolgroup and up to 6 carbon atoms in each ester group. Specific examples ofsolvents include t-butanol, t-pentyl alcohol; 2,3-dimethyl-2-butanol,benzyl alcohol or 2-phenyl ethanol, ethylene glycol, propylene glycol,dipropylene glycol, propylene glycol mono-n-butyl ether, dipropyleneglycol mono-n-butyl ether, propylene glycol mono-n-propyl ether,dipropylene glycol mono-n-propyl ether, diethylene glycol mono-n-butylether, diethylene glycol monomethyl ether, dipropylene glycol monomethylether, triethylene glycol, propylene glycol monoacetate, glycerin,ethanol, isopropanol, and dipropylene glycol monoacetate. One preferredsolvent is polyethylene glycol.

It is thought that the inclusion of a non-polar hydrocarbon, such asmineral oil, may serve to achieve increased stability and self-adherenceto a hard surface, especially a ceramic surface. The mineral oil ispresent in an amount of greater than 0% by weight to about 5% by weight,based on the total weight of the composition. In one embodiment, mineraloil is present in an amount of from about 0.5% wt. % to about 3.5 wt. %.In another embodiment, mineral oil is present in an amount of from about0.5 wt. % to about 2 wt. %. The amount of mineral oil to be includedwill depend on the adhesion performance of the balance of the formula.Without wishing to be limited by theory, it is thought that as theamount of mineral oil is increased, the adhesion is also increased.

Although it provides benefits when used in the composition, it is alsothought that the inclusion of the mineral oil in higher amounts withoutdecreasing the amount of surfactant and/or thickener and/or adhesionpromoters will result in the composition being thickened to a degreewhich makes processing of the composition during manufacture and usedifficult because the firmness of the composition makes it difficult toprocess. In manufacture, the processing can be carried out underincreased temperatures, but such also increases the cost of manufactureand creates other difficulties due to the increased temperature level.

The inclusion in the composition of the invention of a blend of linearprimary alcohols or a blend of ethoxylated linear C9-C17 primaryalcohols, wherein each alcohol of the blend includes a carbon chainlength containing 9 to 17 carbons, is beneficial in that such has beenfound to lower the gel temperature about 2° C. for each 0.1 wt. % of thelinear C9-C17 primary alcohol blend or the blend of ethoxylated linearC9-C17 primary alcohols present in the composition. The inclusion of thelinear C9-C17 primary alcohol blend or the blend of ethoxylated linearC9-C17 primary alcohols allows the cleaning product to be produced at alower temperature which reduces degradation or the chance of degradationof at least some components of the composition which improves stabilityof the components and, therefore, also the composition. A product withimproved cleaning properties due to the enhanced stability of theproduct components is thereby obtained.

The lowering of the gel temperature by the inclusion of the linearC9-C17 primary alcohol blend or the ethoxylated linear C9-C-17 primaryalcohol blend is beneficial since some of the raw materials of thecomponents forming the cleaning composition should not be processed at atemperature above 45° C. Lowering of the gel temperature duringprocessing, thus, reduces any degradation which occurs to such materialsduring processing resulting in the full component amount and propertiesthereof being present in the composition produced. This necessarily alsoprovides a more cost-efficient product since higher amounts of thesecomponents do not have to be utilized to account for any degradationwhich would otherwise occur. The inclusion of the alcohol blend orethoxylated alcohol blend allow for improved adhesion to improve productperformance by keeping the gel point of the composition suppressed tominimize the composition processing temperature while maintaining thedesired gel structure under shipping, storage and use conditions. Theblends described herein serve to reduce the gel point to a desired valuewith minimal effect on the properties of adhesion, force to actuate andmaximum gel viscosity.

Nonlimiting examples of linear C9-C17 primary alcohol blends suitablefor use in the present invention are blends including C12 and C13alcohols, C9 to C11 alcohols, C12 to C15 alcohols, C14 and C15 alcohols,C11-C13-C15 alcohols, C16 and C17 alcohols, and C10 to C12 alcohols; andthe ethoxylates of these blends. Such alcohols are commerciallyavailable from the Shell Company and are sold under the trademarkNEODOL. Examples of the linear C9-C17 primary alcohol blends includeNEODOL 23, NEODOL 91, NEODOL 25, NEODOL 45, NEODOL 135, and NEODOL 67and NEODOL 1. The generic formula for the alcohols of the blend isC_(n)H_((2n+1))OH wherein n=9-17.

NEODOL ethoxylates suitable for use retain the same description of theparent alcohol followed by a number indicating the average moles ofethylene oxide added, and include, for example, NEODOL 23-1, NEODOL23-3, NEODOL 23-6.5, NEODOL 23-2, NEODOL 91-8, NEODOL 91-2.5, NEODOL91-5, NEODOL 91-6, NEODOL 25-2.5, NEODOL 25-3, NEODOL 25-7, NEODOL 25-9,NEODOL 25-5, NEODOL 25-1.3, NEODOL 45-4, NEODOL 45-7, NEODOL 45-6.8 andNEODOL 1-9.

The linear C9-C17 primary alcohol blends, or ethoxylated blends thereof,are present in an amount of greater than 0 wt. % to about 2.0 wt. %,preferably about 0.2 wt. % to about 1.0 wt. %, and more preferably about0.4 wt. % to about 0.8 wt. %.

A preferred example of a linear C9-C17 primary alcohol blend suitablefor use in the present invention is a blend of C12 and C13 primaryalcohols, such as sold under the name NEODOL 23. Typical properties ofNEODOL 23 are as follows:

Property Value C11 and lower alcohols <1% m/m C12 alcohol 41% m/m C13alcohol 58% m/m C14 and higher alcohols <1% m/m Normality 75 min % m/mHydroxyl number 285-294 mg KOH/g Molecular mass 191-197 g/mol

The C12-C13 primary alcohol blend is preferably used in an amount ofabout 0.2 wt. % to about 0.8 wt. %.

Typical properties for other primary alcohol blends suitable for use inthe present invention are set forth below.

(1) NEODOL 25—Typical Properties

Property Value C11 and lower alcohols <1% m/m C12 alcohol 21% m/m C13alcohol 29% m/m C14 alcohol 25% m/m C15 alcohol 25% m/m C16 and higheralcohols <1% m/m Normality 75 min % m/m Hydroxyl number 267-276 mg KOH/gMolecular mass 203-210 g/mol(2) NEODOL 45—Typical Properties

Property Value C13 and lower alcohols 1% m/m C14 alcohol 49% m/m C15alcohol 50% m/m C16 and higher alcohols <1% m/m Normality 75 min % m/mHydroxyl number 250-257 mg KOH/g Molecular mass 218-224 g/mol(3) NEODOL 91—Typical Properties

Property Value C8 and lower alcohols <1% m/m C9 alcohol 18% m/m C10alcohol 42% m/m C11 alcohol 38% m/m C12 and higher alcohols 1% m/mNormality 75 min % m/m Hydroxyl number 342-355 mg KOH/g Molecular mass158-164 g/mol(4) NEODOL 67—Typical Properties

Property Value C14 and lower alcohols <0.5% m/m C15 alcohol 5% m/m C16alcohol 31% m/m C17 alcohol 54% m/m C18 alcohol 7% m/m C19 alcohol 2%m/m C20 and higher alcohols <0.2% m/m Normality 5.0 max % m/m Hydroxylnumber 220-230 mg KOH/g Molecular mass 244-255 g/mol(5) NEODOL 135—Typical Properties

Property Value C10 and lower alcohols <0.5% m/m C11 alcohol 12% m/m C12alcohol 1.5% m/m C13 alcohol 42% m/m C14 alcohol 1.5% m/m C15 alcohol42% m/m C16 and higher alcohols <0.5% m/m Normality 75 min % m/mHydroxyl number 267-276 mg KOH/g Molecular mass 203-210 g/mol(6) NEODOL 1—Typical Properties

Property Value C10 and lower alcohols 0.5% m/m C11 alcohol 98.5% m/m C12and higher alcohols 1% m/m Normality 75 min % m/m Hydroxyl number323-327 mg KOH/g Molecular mass 172-173 g/mol

Examples of NEODOL ethoxylates based on certain of the above linearC9-C17 primary alcohol blends, which are suitable for use in theinvention, are described below as to certain properties. The averagemoles of ethylene oxide (EO) present are per mole of alcohol.

(1) NEODOL 23-1—Typical Properties (Average 1 Mole EO)

Property Value Polyethylene Glycol 1.0 max % m/m EO/Alcohol ratio0.9-1.0 mol/mol Hydroxyl number 231-241 mg KOH/g Molecular mass 233-243g/mol(2) NEODOL 23-2—Typical Properties (Average 2 Moles EO)

Property Value Polyethylene Glycol 1.0 max % m/m EO/Alcohol ratio1.8-2.2 mol/mol Hydroxyl number 194-204 mg KOH/g Molecular mass 275-289g/mol(3) NEODOL 23-3—Typical Properties (Average 3 Moles EO)

Property Value Polyethylene Glycol 1.0 max % m/m EO/Alcohol ratio2.8-3.2 mol/mol Hydroxyl number 167-177 mg KOH/g Molecular mass 317-336g/mol(4) NEODOL 23-6.5—Typical Properties (Average 6.5 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 6.0-7.0mol/mol Hydroxyl number 112-122 mg KOH/g Molecular mass 460-501 g/mol(5) NEODOL 91-2.5—Typical Properties (Average 2.5 Moles EO)

Property Value Polyethylene Glycol 1.0 max % m/m EO/Alcohol ratio2.4-2.6 mol/mol Hydroxyl number 203-213 mg KOH/g Molecular mass 263-276g/mol(6) NEODOL 91-5—Typical Properties (Average 5 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 4.7-5.3mol/mol Hydroxyl number 143-153 mg KOH/g Molecular mass 367-392 g/mol(7) NEODOL 91-6—Typical Properties (Average 6 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 5.7-6.4mol/mol Hydroxyl number 127-137 mg KOH/g Molecular mass 410-442 g/mol(8) NEODOL 91-8—Typical Properties (Average 8 Moles EO)

Property Value Polyethylene Glycol 2.0 max % m/m EO/Alcohol ratio7.4-8.3 mol/mol Hydroxyl number 105-115 mg KOH/g Molecular mass 488-534g/mol(9) NEODOL 25-1.3—Typical Properties (Average 1.3 Moles EO)

Property Value Polyethylene Glycol 1.0 max % m/m EO/Alcohol ratio1.1-1.4 mol/mol Hydroxyl number 209-219 mg KOH/g Molecular mass 256-268g/mol(10) NEODOL 25-2.5—Typical Properties (Average 2.5 Moles EO)

Property Value Polyethylene Glycol 1 max % m/m EO/Alcohol ratio 2.3-2.7mol/mol Hydroxyl number 172-182 mg KOH/g Molecular mass 308-326 g/mol(11) NEODOL 25-3—Typical Properties (Average 3 Moles EO)

Property Value Polyethylene Glycol 1.0 max % m/m EO/Alcohol ratio2.7-3.0 mol/mol Hydroxyl number 166-172 mg KOH/g Molecular mass 326-338g/mol(12) NEODOL 25-5—Typical Properties (Average 5 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 4.6-5.4mol/mol Hydroxyl number 127-137 mg KOH/g Molecular mass 409-442 g/mol(13) NEODOL 25-7—Typical Properties (Average 7 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 6.5-7.6mol/mol Hydroxyl number 104-114 mg KOH/g Molecular mass 492-540 g/mol(14) NEODOL 25-9—Typical Properties (Average 9 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 8.3-9.8mol/mol Hydroxyl number 88-98 mg KOH/g Molecular mass 573-638 g/mol(15) NEODOL 45-4—Typical Properties (Average 4 Moles EO)

Property Value Polyethylene Glycol 1.0 max % m/m EO/Alcohol ratio3.7-4.3 mol/mol Hydroxyl number 136-146 mg KOH/g Molecular mass 384-412g/mol(16) NEODOL 45-6.8—Typical Properties (Average 6.8 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 6.3-7.4mol/mol Hydroxyl number 103-113 mg KOH/g Molecular mass 498-547 g/mol(17) NEODOL 45-7—Typical Properties (Average 7 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 6.8-8.0mol/mol Hydroxyl number 98-108 mg KOH/g Molecular mass 519-573 g/mol(18) NEODOL 1-9—Typical Properties (Average 9 Moles EO)

Property Value Polyethylene Glycol 2 max % m/m EO/Alcohol ratio 8.4-9.7mol/mol Hydroxyl number 94-104 mg KOH/g Molecular mass 539-597 g/mol

As evident from the examples of blends suitable for use as thenon-ethoxylated linear C9-C17 primary alcohol blend and ethoxylatedblends thereof, small amounts of other linear primary alcohols may bepresent, including for example, side products resulting from the mannerof providing the blend. The non-ethoxylated and ethoxylated linearprimary alcohol blends useful in the composition of the inventioninclude alcohols having C9-C17 chain lengths as a major component whichtogether provides a majority of the alcohols present. No non-linearalcohols are present in the blend.

Nonlimiting examples of hydrophilic polymers useful herein include thosebased on acrylic acid and acrylates, such as, for example, described inU.S. Pat. Nos. 6,593,288, 6,767,410, 6,703,358 and 6,569,261. Suitablepolymers are sold under the trade name of MIRAPOL SURF S by Rhodia. Apreferred polymer is MIRAPOL SURF S-500.

A superwetter is optionally included in the composition to enhance themaintenance of the wet film provided. A superwetter may thereby assistin decreasing the time of spreading. Examples of superwetters suitablefor inclusion in the composition hydroxylated dimethylsiloxanes such asDow Corning Q2-5211 (Dow Corning, Midland, Mich.). The superwetter(s)may be present (in addition to any other surfactant in the composition)in an amount of 0 to about 5 wt. %; preferably from about 0.01 to about2 wt. %, and most preferably from about 0.1 wt. % to about 1 wt. %.

Fragrances and aromatic substances can be included in the composition toenhance the surrounding atmosphere.

In one embodiment, a gel composition comprises less than 6 wt. %fragrance. In another embodiment, the gel composition comprises from 0wt. % to 6 wt. % fragrance. In another embodiment still, the gelcomposition comprises from 0 wt. % to about 5 wt. % fragrance. In yetanother embodiment, the gel composition comprises from about 2 wt. % toabout 5 wt. % fragrance.

In one embodiment, a solid composition comprises less than 10 wt. %fragrance. In another embodiment, the solid composition comprises from 0wt. % to 10 wt. % fragrance. In another embodiment still, the solidcomposition comprises from 2 wt. % to about 8 wt. % fragrance. In yetanother embodiment, the gel composition comprises from about 4 wt. % toabout 7 wt. % fragrance.

The composition according to the invention sticks to hard surfacesthrough self-adhesion. The solid, gel and gel-like materials aredimensionally stable so that they do not “run” or “drip” through aplurality of streams of water flowing thereover. It is thought thatconsumers prefer such a composition because the adhesion and shape ofthe composition remain intact even through a plurality of water rinses.Exemplary compositions comprising mineral oil are described in Table B,below:

TABLE B Exemplary Compositions Comprising Mineral Oil SAMPLE SAMPLESAMPLE SAMPLE INGREDIENTS 1 2 3 4 C₂₂ Ethoxylated Alcohol 13 13 13 13(30 EO) C₁₆₋₁₈ Ethoxylated 13 13 13 13 Alcohol (30 EO) Preservative 0.150.15 0.15 0.15 Dionized Water 44.85 44.75 44.35 43.85 Mineral Oil 0 0.10.5 1.0 Glycerine 5 5 5 5 Polyethylene Glycol 1 1 1 1 6000 Sodium laurylether 18 18 18 18 sulfate Fragrance 5 5 5 5 Total Wt. % 100 Wt. % 100Wt. % 100 Wt. % 100 Wt. %Transport of Active Ingredients

As described supra, the composition of the invention may be applieddirectly on the surface of a sanitary object to be cleaned, such as atoilet bowl, shower or bath enclosure, or the like, and self-adheresthereto through a plurality of streams of water flowing over theself-adhering composition, e.g. flushes or showers. Each time waterflows over the composition, a portion of the composition is releasedonto the surface to which the composition adheres as well as into thewater to provide long term cleaning, disinfecting, fragrancing, stainprevention, surface modification, UV protection, whitening, bleaching,and the like. It is thought that any residual benefits may be obtainedfrom the composition through the inclusion of ingredients describedabove which provide for the spreading and/or transport of thecomposition along the hard surface to areas wherein the composition wasnot originally deposited. More specifically, the composition, and thusthe active agents of the composition, spread out from or are deliveredfrom the initial composition placement in direct contact with thesurface to coat an extended adjoining area on the surface. Motions ofthe surface of a liquid are coupled with those of the subsurface fluidor fluids, so that movements of the liquid normally produce stresses inthe surface and vice versa. The movement of the surface and of theentrained fluid(s) caused by surface tension gradients is called theMarangoni effect (IUPAC Compendium of Chemical Terminology, 2nd Edition,1994). Thus, the composition of the invention provides that liquid flowsalong a liquid-air interface from areas having low surface tension toareas having higher surface tension. The Marangoni flow ismacroconvection, i.e., the gradient in the interfacial tension isimposed on the system by an asymmetry, as opposed to microconvectionwhere the flow is caused by a disturbance that is amplified in time (aninstability). Thus, upon a flow of water over the composition of theinvention, the composition spreads outward to cover extended adjoiningsurface areas as opposed to only the local area covered by orimmediately adjacent the composition.

More specifically, it is thought that this effect is observed due tomass transfer on, or in, a liquid layer due to differences in surfacetension on that liquid layer. Without wishing to be limited by theory,it is thought that because a liquid with a relatively high surfacetension pulls more strongly on the surrounding liquid compared to aliquid with a relatively low surface tension, a surface tension gradientwill cause liquid to flow away from regions of relatively low surfacetension towards regions of relatively high surface tension. Suchproperty, the Marangoni effect, is used in high-tech semiconductor waferprocessing. Nonlimiting examples include U.S. Pat. Nos. 7,343,922;7,383,843; and 7,417,016.

Those of skill in the art will appreciate that a dimensionless unitoften referred to as the Marangoni number may be used to estimate theMarangoni effect, and other transport properties, of a material. One ofthe factors which may be used to estimate the Marangoni effect of amaterial, the Marangoni number, may be described by Eq. 1. One of skillin the art will appreciate that the Marangoni number provides adimensionless parameter which represents a measure of the forces due tosurface tension gradients relative to viscous forces.M _(a)=−Γ(dσ/dc)/Dμ  Marangoni number,

-   -   Where M_(a) is the Marangoni number        -   Γ is the surface excess concentration of surfactant (mol/m²)        -   σ is the surface tension (N/m)        -   c is the bulk surfactant concentration (mol/m³)        -   μ is the bulk dynamic viscosity (Pascal seconds)        -   D is the bulk surfactant diffusion coefficient (m²/s)

As described supra, there exist a number of compositions that are usedto transport active ingredients around a surface. However, most of theaforementioned compositions rely on gravity or the adhesion-cohesion ofliquids as the lone mechanisms for transporting the composition aroundthe surface. Similarly, traditional liquid bathroom cleaners or similarcompositions in the bath cleaning arts, for example, often require theuser to use a brush, other implement, to manually spread the compositionaround the surface.

Surprisingly, it was discovered that, despite the complexity associatedwith transport phenomena, the transport properties of a compositioncould be enhanced through the addition of specific surfactants and otheringredients, to the composition. Even more surprisingly, the compositionmay be used as a vehicle for active ingredients when the composition isin the presence of a liquid layer.

With respect to a hard surface, such as a toilet bowl, it is thoughtthat by providing a composition according to the present invention, onemay be able to provide consumers with additional benefits of limitingthe amount of touching or other interaction between the consumer and thetoilet bowl. Such minimal interaction may be achieved by takingadvantage of the composition's ability to move from one area of thetoilet (or other hard surface) via gradients in surface tension whichmay be induced by the surfactants. Thus, it is thought that when a userflushes a toilet, the interaction of the liquid layer (from the flush)with the composition will cause the gel composition to migrate along thesurface tension gradient, thus moving the composition around the toilet.

One of skill in the art will appreciate that the transport mechanismdescribed above may be used with any hard surface that is provided witha liquid layer and is not necessarily limited to use in a toilet bowl.For example, it is hypothesized that a user may be able to provide acomposition to the surface of a sink, window, drain, or any other hardsurface on which water, or other liquid, may be provided. Additionalexemplary surfaces are described throughout.

Considerations for Treatment of Hard Surfaces

The self-spreading of the composition to provide a coating effect andresidual benefits from active treating agents, is based on thesurfactant(s) present in the composition. Nonlimiting factors which maybe thought to affect the speed and distance of the self-spreading, inaddition to the essential requirements of direct contact of thecomposition with the surface to be treated and a flow of water over andaround the composition, are the amount and type of surfactant present,in addition to and the amount or rate of dissolution of the surfactantin the water flow.

It is surprisingly discovered that when the surfactant amount anddissolution are controlled as described above, the product is capable ofcovering an extended area outward 360° from the area of initial productapplication. Further, in embodiments including active ingredients, alsodescribed above, the composition may provide an initial and/or furtherresidual treatment of a surface. The speed of spreading is significantsince the extent of spreading as desired must be complete prior todrying of the water on the surface since the water is a necessarycomponent in providing the continuous film.

Method of Use

As described above, the present invention compositions may be used toprovide immediate and/or residual benefits to a hard surface uponapplication to that surface wherein the surface will be subject to wateror some other liquid which will provide a layer for a surface energygradient.

In one embodiment the present invention composition may be comprised ofthe following steps: (1) Application of one or more doses of thecomposition onto a hard surface; (2) Exposure of the hard surface, andsubsequently the one or more doses of composition, to a liquid layer toprovide a spread out and dissipated composition layer. The method forusing the product may further comprise the optional steps: (3) Exposureof the hard surface, and subsequently the spread out and dissipatedcomposition layer to a liquid layer to provide a further spread out anddissipated composition layer. One of skill in the art will appreciatethat (3) may be repeated indefinitely until the composition iscompletely dissipated. In some embodiments, the liquid layer is water.

As described supra, the hard surface may be selected from the groupconsisting of: ceramic, glass, metal, polymer, fiberglass, acrylic,stone, the like and combinations thereof.

A liquid layer may be provided through any means that is suitable forthe intended function. For example, in a toilet bowl, a dose ofcomposition may be applied to the inside surface of the toilet bowl (aceramic hard surface) and the toilet may be flushed to provide theliquid layer that is necessary to facilitate the transport of thecomposition around the toilet bowl. In another example, a dose ofcomposition may be applied to the outside surface of a window. Theoutside surface of the window may be sprayed with water by the userusing a hose or power washer, or rain may deposit a layer of water tothe window. In yet another example, a dose of composition may be appliedto the inside of a sink or drain pipe. The user may simply activate thefaucet to provide a layer of water to the sink or drain pipe. In stillanother example, a dose of composition may be applied to the wall of ashower. The user may activate the shower to provide a liquid layer tothe surface. In yet another example, it is envisioned that the liquidlayer may also be provided with steam or a relatively high humidity.

One of skill in the art will appreciate that the different applicationsand embodiments of the present invention composition may be providedwith different active ingredients or benefit agents which may varydepending on the desired application.

Method of Use: Dispensing Considerations

There exist applicators for gel-like substances. For example, PCT Int.Pat. App. WO 03/043906 and WO 2004/043825 disclose exemplary dispensingdevices. However, while the aforementioned dispensers succeed inapplying an adhesive gel-like substance to a surface, some users mayfind that the inability to provide consistent dosing frustrating.Specifically, consumers realize that overapplication of the product maybe wasteful and lead to the purchase of unnecessary refills, whileunderapplication of the product may minimize the efficacy of thecomposition.

A nonlimiting exemplary dispenser that is capable of providing metereddoses of a composition that may be compatible with the present inventioncompositions is described in U.S. Pat. App. No. 2007/0007302A1. Withoutwishing to be limited by theory, it is thought that consumers may preferto provide the compositions of the present invention in unitized,discrete doses because such a device is relatively easy to use comparedto devices wherein the consumer controls the dose size.

Further, one of skill in the art will appreciate that, when used inconjunction with a metered dispenser, the dispenser may provide doses ofthe composition in any volume and/or size and/or dose that is suitablefor the intended application. Similarly, the shape of the dispenser maybe any shape that is desired. For example, FIG. 1 illustrates anexemplary embodiment of a dispenser 10 that may be used to dispense gelcomposition 20 according to the present invention. The dispenser 10comprises a cylindrical body 11 and a gel composition 20 containedtherein. The dispenser 10 further comprises a resistive push-button 13which fits a user may push into a guide hole 14, and then slide a guidemember 15 in the negative-y direction to push gel composition 20 towardsthe dispenser mouth 12. Upon moving the guide member 15 a predetermineddistance, the push-button 13 may then “pop” out of the next guide hole14 to allow for a precise dose of composition 20 to be dispensed. Thecross-section 17-17 of the dispenser 10 may be any shape that isdesirable for the intended purpose. In one embodiment, the cross section17-17 may be annular.

Nonlimiting examples of cross-sectional shapes may be selected from:squares, circles, triangles, ovals, stars, the like, and combinationsthereof.

In one embodiment, a composition according to the present invention maybe provided in a dispenser wherein the dispenser provides unitizeddoses. In a particular embodiment, the unitized dose is from about 4g/dose to about 10 g/dose. In another embodiment, the unitized dose isfrom about 5 g/dose to about 9 g/dose. In yet another embodiment, thedispenser may provide from about 6 to about 8 g/dose unitized doses. Instill another embodiment, the dispenser may provide from about 3 toabout 12 unitized doses. In some embodiments, the dispenser may berefilled with additional composition.

In embodiments wherein the composition is a solid, or a malleable solid,an exemplary method and apparatus for dispensing is described in U.S.Pat. App. No. 2008/0190457.

Experimental Results and Data

Samples

Samples 1-13 comprise a base ingredient set in addition to a surfactant.It should be noted that the amount of deionized water in the baseingredient set is adjusted to accommodate the additional surfactant inSamples 1-13. The Scrubbing Bubbles Sample describes an embodiment of acurrent product (Scrubbing Bubbles Toilet Gel “Citrus Scent”, S.C.Johnson & Son, Racine, Wis.). The U.S. Pat. No. 6,667,286 samples arederived from Example 1 of U.S. Pat. No. 6,667,286. '286 (1) includes theRhodopol component. '286 (2) is a sample that is made with ingredientsat the midpoint of the described ranges. Measurements are made to thesamples for different properties. Surprisingly, the samples comprisingthe surfactant, and other ingredients according to the present inventionsamples provide an ideal combination of various properties which aredescribed in greater detail below:

Base Ingredient Set (“Base”):

Ingredient Wt. % Deionized Water 64.000000 C₂₂ Ethoxylated Alcohol13.000000 (30 EO) C₁₆₋₁₈ Ethoxylated Alcohol 13.000000 (30 EO)Glycerine, USP, 99.5% 5.000000 Quest ® F560805 5.000000Samples

Sample Surfactant Wt. % 1 Alkyl Polyglycoside 425 N 2.00 2 Pluronic ®F127 1.00 3 Tergitol ® 15-S-12 1.03 4 Sodium Lauryl Ether Sulfate 1.432EO, 70% 5 Q2-5211 1.67 6 Leutensol ® XL140 1.00 7 Leutensol ® XP 301.00 8 Aerosol ® OT-NV 1.20 9 Macat ® AO-12 3.33 10  Macat ® AO-8 3.5111  Tegopren ® 6922 2.00 12  Alkyl Polyglycoside 425 N 4.00 13  SodiumLauryl Ether Sulfate 8.00 2EO, 70% ′286 (1) Example 1 of 6,667,286 -6.00 Rhodopol ′286 (2) Example 1 of 6,667,286 - 6.00 Midpoints of rangesScrubbing Quest ® F560805 12.60 BubblesSurface Spreading

As described supra, the present invention compositions provides theunexpected benefit over existing compositions of, inter alia, increasedmobility and transport. Exemplary compositions are made according to theDetailed Description and are tested for surface spreading using the“Surface Spreading Method” described below.

Surprisingly, it is noticed that the addition of the surfactants providea significant increase in transport of the compositions. In oneembodiment, the compositions of the present invention provide atransport rate factor of less than 55 seconds. In another embodiment,the compositions of the present invention provide a transport ratefactor of less than about 50 seconds. In still another embodiment, thecompositions of the present invention provide a transport rate factor offrom about 0 seconds to about 55 seconds. In another embodiment, thecompositions of the present invention provide a transport rate factor offrom about 30 seconds to about 55 seconds. In yet still anotherembodiment, the compositions of the present invention provide atransport rate factor of from about 30 seconds to about 50 seconds. Instill another embodiment, the compositions of the present inventionprovide a transport rate factor of from about 30 seconds to about 40seconds.

Results for the surface spreading (Transport Rate Factor) of a productis reported in Table C below.

The surface spreading of a product is measured by the Surface SpreadingTest described below.

TABLE C Surface Spreading Measurements Sample Transport Rate Factor 133.2 2 47.7 3 53.3 4 50.5 5 30.4 6 50.1 7 46.3 8 36.9 9 37.0 10  42.711  56.9 12  38.5 13  40.2 Base 50.1 ′286 (1) 65.9 Scrubbing Bubbles39.1Composition Adhesion

In addition to the mobility of the composition, it is surprisinglydiscovered that the ability of the composition to adhere to a hardsurface provides additional unexpected benefits, such as productlongevity during use. A product must have an ability to adhere to asurface for a period of at least 5 hours, as measured by the adhesiontest described below. In one embodiment, a product has a minimumadhesion of greater than about 8 hours. In another embodiment, a producthas a minimum adhesion of from about 8 hours to about 70 hours.

Results for the minimum adhesion of a product is reported in Table Dbelow.

The minimum adhesion of a product is measured by the Adhesion Testdescribed below.

TABLE D Minimum Adhesion Measurements Sample Adhesion Time (Hours) 1 >642 >64 3 >64 4 >64 5 >64 6 >88 7 >64 8 >64 9 >64 10  >64 11  >88 12  >6413  >88 Base >64 ′286 (1) 6.0 ′286 (2) 7.5 Scrubbing Bubbles 21.0Composition Gel Temperature

It is thought that an additional property which is important tocompositions is the ability to maintain its form despite being subjectto relatively high temperatures. Similarly to adhesion, the ability tomaintain its form, and being resistant to melting. Specifically, thismetric measures the temperature at which the composition transitions toa viscosity of greater than 100 cps as the composition cools. Further,having a relatively high composition gel temperature may provideprocessing, manufacturing, transport, and packaging advantages toproducers.

In one embodiment the composition has a gel temperature of greater than50° C. In another embodiment, the composition has a gel temperature offrom about 50° C. to about 80° C. In another embodiment still, thecomposition has a gel temperature of from about 50° C. to about 70° C.

The composition gel temperature is measured by the Gel Temperature Testdescribed below.

Results for the composition gel temperature of a product is reported inTable E below.

The minimum adhesion of a product is measured by the Gel TemperatureTest described below.

TABLE E Gel Temperature Measurements Sample Gel Temperature (° C.) 172.3 2 67.9 3 72.9 4 72.2 5 70.0 6 71.0 7 71.8 8 65.6 9 68.0 10  71.411  68.4 12  74.3 13  62.1 Base 70.5 ′286 (1) 68.9 ′286 (2) 72.7Scrubbing Bubbles 70.5Composition Viscosity

In some nonlimiting embodiments, the composition of the invention is inthe form of a self-adhering gel or gel-like composition for treatinghard surfaces. In the embodiments wherein the compositions areself-adhering gels, the viscosity of the composition is from about15,000 cps to about 100,000 cps. In another embodiment, the viscosity isfrom about 25,000 cps to about 80,000 cps. In yet another embodiment,the viscosity is from about 30,000 cps to about 60,000 cps.

The composition gel temperature is measured by the Viscosity Testdescribed below. The viscosity is measured based on 80 Pascals (Pa·s) at25° C. at 10 shear.

TABLE F Viscosity Measurements Sample Viscosity (Pa · s) 1 213 2 187 3233 4 155 5 270 6 187 7 282 8 199 9 239 10  208 11  104 12  168 13  349Base 143 ′286 (1) 309 ′286 (2) 436 Scrubbing Bubbles 351Test MethodsSurface Spreading Method

The “transport rate factor” is measured as described below.

A 12″×12″ pane of frosted or etched glass is mounted in a flat-bottomedbasin that is large enough to support the pane of glass. The basin isprovided with a means for drainage such that water does not accumulateon the surface of the pane of glass as the experiment is performed at aroom temperature of approximately 22° C. in ambient conditions. The paneof glass is supported on top of the bottom of the basin of water using4″×4″ ceramic tiles—one tile at each side of the bottom edge of thepane. The middle 4 inches of the pane is not touching the bottom, sothat water can run down and off the glass pane. The pane of glass isjuxtaposed such that pane of glass is at an angle of approximately 39°from the bottom of the basin.

The glass pane is provided with 0.5 inch measurement markers from afirst edge to the opposing edge.

A glass funnel (40 mm long×15 mm ID exit, to contain >100 ml) isprovided approximately 3.5″ over the 9″ mark of the pane of glass.

The pane of glass is cleaned with room temperature water to remove tracesurface active agents. The cleaned pane of glass is rinsed until thereis no observable wave spreading on the pane.

A sample of approximately 7 g. (approximately 1.5″ diameter circle forgels) of composition is applied to the pane of glass at the 0 mark. Fourbeakers (approximately 200 mL each) of water (are slowly poured over thetop of the glass pane at the 9″ height point and is allowed to run downthe pane of glass to condition the composition.

After about one minute, the funnel is then plugged and is provided withapproximately 100 mL of water. An additional 100 mL of water is slowlypoured onto the glass pane at approximately the 9″ marker. Afterapproximately 10 seconds, the stopper is removed and a timer is startedas the water in the funnel drains onto the pane of glass.

A wave on the surface of the draining water film above the compositionis observed to creep up the glass and the time for the composition toreach the 5″ marker is recorded.

The test is repeated for 10 replicates and the time in seconds isaveraged and reported as the “transport rate factor” (time in seconds).

Adhesion Test

The ability of a composition to adhere to an exemplary hard surface ismeasured as described below.

A workspace is provided at a temperature of from about 86° F. to about90° F. The relative humidity of the workspace is set to from about 40%to about 60%.

A board comprising twelve 4.25″×4.25″ standard grade while glossyceramic tiles arranged in a 3 (in the y-direction)×4 (in thex-direction) configuration (bonded and grouted) to a plexi-glass back isprovided.

The board is rinsed with warm (about 75° F. to about 85° F.) tap waterusing a cellulose sponge. The board is then re-rinsed thoroughly withwarm tap water. A non-linting cloth (ex. Kimwipe®, Kimberly ClarkWorldwide, Inc., Neenah, Wis.) saturated with isopropanol is used towipe down the entire tile board.

The board is juxtaposed to be in a horizontal position (i.e., such thatthe plane of the board is flat on the floor or lab bench).

Samples approximately 1.5″ in diameter and weighing from about 5.5 g toabout 8.0 g are provided to the surface of the board such that thebottom of the sample touches the top-most, horizontally oriented (i.e.,in the x-direction), grout line of the board. Samples are spacedapproximately 2″ apart from each other. A permanent marker is used todraw a straight line (parallel to the x-direction) approximately 0.75″below the top-most grout line.

The board is juxtaposed to then be in the vertical position (i.e., suchthat the plane of the board is perpendicular with the floor or labbench). A timer is started as the board is moved to the verticalposition. The time that a sample takes for the sample to slide down thetile a distance of about 1.5 times the diameter of the sample ismeasured, recorded as the “sample adhesion time.”

Viscosity Test

A Brookfield temperature controlled Cone/Plate Viscometer (BrookfieldEngineering Laboratories, Inc., Middleboro, Mass.) is used according tothe manufacturer's specifications. The specific parameters used on thedevice are: Shear rate of 10; C-25-1 Cone; and an 80° C. to 25° C.temperature ramp-down for 240 seconds. The device provides the viscositymeasurement in Pascals (Pa·s).

Gel Temperature Test

A Brookfield temperature controlled Cone/Plate Viscometer (BrookfieldEngineering Laboratories, Inc., Middleboro, Mass.) is used according tothe manufacturer's specifications. The specific parameters used on thedevice are: Shear rate of 10; C-25-1 Cone; and an 80° C. to 25° C.temperature ramp-down for 240 seconds. The gel temperature is reportedas the temperature at which the composition transitions to a viscosityof greater than 100 cps as the composition cools.

Example 1: Transport Along Water Film

To illustrate the surprising range and speed of the Marangoni effectprovided by the composition of the invention, an experiment is describedbelow.

A conventional white toilet bowl (Kohler Co., Kohler, Wis.) is cleanedtwice using a conventional cleaner (“The Works” Toilet and BathroomCleaner (20% HCl)) and brush to insure that no material is present onthe ceramic surface of the toilet bowl. A 5% solution of blue dye inwater is sprayed onto the surface of the toilet bowl to provide anessentially even blue coating over the entire bowl surface above thewater line. The dye remains a substantially uniform blue and issubstantially stationary and non-moving upon visual observation forabout one minute. The toilet is flushed and the dye rinsed away.

A sample of composition weighing approximately 7 g. as set out above as“Sample 2” is applied as a single dollop to one location in an upperside of the toilet bowl above the water line. The toilet is flushed sowater runs down over the composition and along the inside surface of thetoilet. Thereafter, the blue dye solution was again sprayed over thetoilet bowl surface to cover the entire area above the water line asindicated by the blue color. Upon visual observation for about twominutes, it is observed that the blue dye moved away from the appliedcomposition in all directions by material emanating from the compositionas evident by the now visual white surface of the bowl. By the end oftwo minutes, the composition covered approximately one half of the bowlsurface as evident from the essential absence of blue dye from thesurface. Without wishing to be limited by theory, it is thought that thespread of the composition occurred through the Marangoni effect.

Due to the spread of the composition over the bowl, the desired actionsought by the active agent(s) (e.g. cleaning, disinfecting and/orfragrancing) present in the composition is achieved over an extendedarea and provides residual benefit on the surface to prevent build upfrom subsequent use and prevent water stains.

Example 2: Effect of Mineral Oil on Adhesion of Gel Compositions

Samples of compositions (approximately 7 g.) according to the presentinvention containing 0, 0.1, 0.5 and 1 wt. % (Samples E-H, respectively)are tested according to the Adhesion Test Method described herein. Twotrials of each of Samples E-H is applied to a tile board according tothe adhesion test method described below. FIGS. 2A-E are photographs ofthe tile board at times of 8.5 hours, 9.5 hours, 11 hours, 12.5 hours,and 15 hours, respectively. Surprisingly, it is discovered that thecompositions with a relatively lower wt. % mineral oil tend to havelower adhesion times than samples with a relatively higher wt. % mineraloil.

Tests Re Non-Ethoxylated and Ethoxylated Linear Primary Alcohol Blends

It is desirable to keep the gel point of the composition balancedbetween minimizing processing temperatures during manufacture of theproduct while maintaining gel structure to insure increased adhesion toimprove product performance. This property is to be maintained undershipping, storage and use conditions. The use of the linear C9-C17primary alcohol blends, and ethoxylated blends thereof, serve to reducethe gel point to a desired value while having a minimal effect on theproperties of adhesion, force to actuate and maximum gel viscosity.

FIG. 3 is a graph as to four tested composition formulas (which areidentical as to components except as to the alcohol blend includedtherein) showing the downward shift in gel point as a function of chainlength of various primary alcohol blends, i.e., alcohols having anaverage chain length of 11.0 carbons (C11.0), 12.6 carbons (C12.6) and14.5 carbons (C14.5). For comparison, a base formula (Base) whichcontains no alcohol is also shown.

From the downward shift in gel point as a function of chain length ofthe alcohols of FIG. 3, an optimum gel point suppression is obtained inthe region of C13 as shown in FIG. 4. As shown in FIG. 4, for chainlength C11 the gel point shift was 6.7, for chain length C12.6 the gelpoint shift was 9.4, and for chain length C14.5 the gel point shift was7.6.

The graph shown in FIG. 5 shows the downward shift in gel point as afunction of the amount of C12.6 primary alcohol blend present. As shownin the key to FIG. 5, the amounts were 0.25% by wt., 0.50% by wt. and0.75% by wt. of a C12.6 alcohol blend in three respective formulas whichwere otherwise identical. For comparison, a base formula containing noalcohol is also shown.

In FIG. 6, the downward shift in gel point as a function of the percentof C12.6 present illustrates the ability to obtain good control of gelpoint suppression. For the formulas including NEODOL 23 (C12.6 average)in the amount of 0.25%, the gel point shift was 0.9; in the amount of0.50%, the gel point shift was 9.4; and for the amount of 0.75%, the gelpoint shift was 13.7. In formulas where gel point suppression is notsought by inclusion of the linear primary alcohol blends, a sharptransition from liquid to cubic phase of the gel is present. Suppressionof gel points with a primary alcohol blend can result in a phasetransition stage which interferes with the cubic phase of the gel. Thisgives a temperature range where there is thickening of the productbefore a sharp viscosity increase is obtained. This transition phase isnot desirable. In considering in FIG. 5 the viscosity data at amounts of0.25%, 0.50% and 0.75% and the range of 0 to 10 Pa's, this phasetransition area can be seen.

As shown in FIG. 7, as the amount of primary alcohol blend is increased,the phase transition region described above becomes a more significantconsideration. As shown in FIG. 8, in formulation where the presence ofa phase transition region is a concern, the use of an ethoxylated linearprimary alcohol blend serves to eliminate this phase transition areawith minimal effect on the desired overall gel point suppression. Asshown in FIG. 8, at 1 mole ethoxylation, the phase transition is greatlyreduced, and at 2 moles ethoxylation, the phase transition iseliminated. The four formulas tested, for which the results are shown inFIG. 8, include no alcohol (BASE), 0.5% by wt. primary alcohol blendwith an average carbon chain length of 12.6 (C12.6); 0.5% by wt.ethoxylated primary alcohol blend with an average carbon chain length of12.6 and average 1 mole ethylene oxide (EO) per mole of alcohol (C12.6 1EO), and 0.5% by wt. ethoxylated primary alcohol blend with an averagecarbon chain length of 12.6 and average 2 mole EO per mole of alcohol(C12.6 2 EO).

As shown in FIG. 9, when the amount of the 2 mole ethoxylated primaryalcohol as shown in FIG. 8 is increased to 0.75% by wt., a phasetransition region is again formed. Upon further increase inethoxylation, this phase transition region should be eliminated.

FIG. 10 summarizes the gel point shift and phase transition area for theprimary alcohol blend having an average of 12.6 carbons in the chainlength. The data of FIG. 10 is as follows:

Gel Point Shift Phase Transition % Alcohol 0 EO GP 2 EO GP EO 2 EO PT0.25 0 1.9 0.5 0 0.5 9.4 6.7 5.1 0 0.75 13.7 8.9 10 6.8

FIG. 11 shows the gel point shift as to the % of a primary alcohol blendwith an average 12.6 carbon chain length, with zero ethoxylation andwith 2 moles of ethylene oxide per mole of alcohol. The data charted isas follows:

Gel Point Shift % Alcohol 0 EO 2 EO 0.25 0 1.9 0.5 9.4 6.7 0.75 13.7 8.9

Test data as to formulas containing certain linear primary alcoholblends and ethoxylated linear primary alcohol blends are set forth inthe Table below. The components of the formulas were the same except forthe alcohol blend present. A Base formula containing no alcohol is alsopresent as a control. The same test methods were used as to each formulato allow for comparison as to the data set forth.

Average Phase Gel Trade Chain Max Gel Transition Point Phase Name LengthEO Amount Adhesion FTA Viscosity Point Point Shift Transition Base (NoNA NA 0.00% 20.00 12.6 294 69.7 70.2 0.5 Alcohol) NEODOL 12.6 0 0.50%16.25 12.5 266 60.3 65.4 −9.4 5.1 23 NEODOL 12.6 1 0.50% 18.00 12.1 28764.0 65.4 −5.7 1.4 23-1 NEODOL 12.6 2 0.50% 18.25 12.4 282 63.0 63.0−6.7 0.0 23-2 NEODOL 11.0 0 0.50% 17.50 12.0 289 63.0 65.4 −6.7 2.4 1NEODOL 14.5 0 0.50% 17.75 12.8 280 62.1 66.2 −7.6 4.1 45 NEODOL 12.6 00.25% 19.50 12.5 263 70.6 71.1 0.9 0.5 23 NEODOL 12.6 0 0.75% 15.50 12.5259 56.0 66.2 −13.7 10.2 23 NEODOL 12.6 2 0.25% 18.75 12.4 277 67.8 67.8−1.9 0.0 23-2 NEODOL 12.6 2 0.75% 16.75 12.3 259 60.8 67.6 −8.9 6.8 23-2FTA = Force to actuate EO = Ethylene Oxide

The exemplary embodiments herein disclosed are not intended to beexhaustive or to unnecessarily limit the scope of the invention. Theexemplary embodiments were chosen and described in order to explain theprinciples of the present invention so that others skilled in the artmay practice the invention. As will be apparent to one skilled in theart, various modifications can be made within the scope of the aforesaiddescription. Such modifications being within the ability of one skilledin the art form a part of the present invention.

It is noted that terms like “specifically,” preferably,” “typically,”“generally,” and “often” are not utilized herein to limit the scope ofthe claimed invention or to imply that certain features are critical,essential, or even important to the structure or function of the claimedinvention. Rather, these terms are merely intended to highlightalternative or additional features that may or may not be utilized in aparticular embodiment of the present invention. It is also noted thatterms like “substantially” and “about” are utilized herein to representthe inherent degree of uncertainty that may be attributed to anyquantitative comparison, value, measurement, or other representation.

The dimensions and values disclosed herein are not to be understood asbeing strictly limited to the exact numerical values recited. Instead,unless otherwise specified, each such dimension is intended to mean boththe recited value and a functionally equivalent range surrounding thatvalue. For example, a dimension disclosed as “50 mm” is intended to mean“about 50 mm.”

All documents cited in the Detailed Description of the invention are, inrelevant part, incorporated herein by reference; the citation of anydocument is not to be construed as an admission that it is prior artwith respect to the present invention. To the extent that any meaning ordefinition of a term in this written document conflicts with any meaningor definition of the term in a document incorporated by reference, themeaning or definition assigned to the term in this written documentshall govern.

We claim:
 1. A cleaning composition for use on a hard surface, thecomposition comprising: (a) about 10 to 40 wt. % of at least oneadhesion promoter, which includes a polyalkoxy substituted compoundhaving 25 to 45 ethoxy groups; (b) at least about 7.5 wt. % of at leastone nonionic surfactant, which can serve all or in part as the at leastone adhesion promoter; and (c) greater than 0 to about 2 wt. % of ablend of non-ethoxylated linear primary alcohols wherein each alcohol ofthe non-ethoxylated blend includes a carbon chain containing 9 to 17carbons, or an ethoxylated blend of linear primary alcohols wherein eachalcohol of said ethoxylated blend includes a carbon chain containing 9to 17 carbons; wherein the composition is a gel having a transport ratefactor of less than about 55 seconds and a gel temperature of about 50to 80° C.; the composition has an adhesion time of greater than about 8hours; and the composition is structured to self-adhere to a hardsurface to which the composition is applied and to transport a portionof said composition along the hard surface in a 360 degree extended areaoutward from an area of initial product application on the hard surface.2. The composition of claim 1, wherein the polyalkoxy substitutedcompound further comprises a hydrophobic residual.
 3. The composition ofclaim 2, wherein the hydrophobic residual is an alkyl residual having analkyl chain length of 16 to 30 carbon atoms.
 4. The composition of claim1, wherein the polyalkoxy substituted compound comprises an ethoxylatedalcohol.
 5. The composition of claim 1, further comprising one or morecationic surfactants.
 6. The composition of claim 1, wherein thecomposition has a transport rate factor of about 30 seconds to about 55seconds.
 7. The composition of claim 1, wherein the composition has atransport rate factor of about 30 seconds to about 40 seconds.
 8. Thecomposition of claim 1, wherein the composition comprises about 15 to 35wt. % of the adhesion promoter and the polyalkoxy substituted compoundincludes ethoxylated alcohol.
 9. The composition of claim 1, wherein thecomposition further comprises greater than 0 to about 15 wt. % of atleast one fragrance.
 10. The composition of claim 1, wherein thecomposition comprises greater than 0 to about 2 wt. % of thenon-ethoxylated blend of linear primary alcohols.
 11. The composition ofclaim 1, wherein the composition comprises greater than 0 to about 2 wt.% of the ethoxylated blend of linear primary alcohols.
 12. Thecomposition of claim 1, wherein the composition further comprisesgreater than 0 to about 3.5 wt. % non-polar hydrocarbon.
 13. Thecomposition of claim 12, wherein the non-polar hydrocarbon comprisesmineral oil.
 14. The composition of claim 1, wherein the polyalkoxysubstituted compound comprises an ethoxylated C₁₆ alcohol, ethoxylatedC₁₆ alcohol and/or ethoxylated C₂₂ alcohol.
 15. The composition of claim1, wherein the polyalkoxy substituted compound comprises ethoxylatedalcohol having a hydrophobic residual with at least 12 carbon atoms. 16.The composition of claim 1, wherein the at least one adhesion promoterfurther comprises polysaccharide.
 17. The composition of claim 1,wherein the polyalkoxy substituted compound comprises C16-18 ethoxylatedalcohol having 25 to 45 ethoxy groups.
 18. The composition of claim 1,wherein the composition comprises at least about 20 wt. % of the atleast one adhesion promoter; and at least about 40 wt. % water; andfurther comprises greater than 0 to about 3 wt. % non-polar hydrocarbon;and about 1 to 12 wt. % glycerin.
 19. The composition of claim 1,wherein the composition further comprises alkylene glycol and/orglycerin.
 20. The composition of claim 1, wherein the polyalkoxysubstituted compound comprises polyethylene glycol.
 21. The compositionof claim 1, wherein the composition comprises about 1 to 12 wt. %glycerin.
 22. The composition of claim 1, further comprising at leastone active agent, wherein the active agent is a germicide,antimicrobial, bleach, deodorizer, chelator or combination thereof. 23.The composition of claim 1, wherein each ethoxylated alcohol in theethoxylated blend includes an average of 1 to 9 moles of ethylene oxide.24. A cleaning composition for use on a hard surface, the compositioncomprising: (a) about 10 to 40 wt. % of at least one adhesion promoter,which includes polyalkoxy substituted compound having 25 to 45 ethoxygroups; (b) at least about 7.5 wt. % of at least one nonionicsurfactant, which can serve all or in part as the at least one adhesionpromoter; and (c) greater than 0 to about 2 wt. % of a blend ofnon-ethoxylated linear primary alcohols wherein each alcohol of thenon-ethoxylated blend includes a carbon chain containing 9 to 17carbons; wherein the composition is a gel having a transport rate factorof less than about 55 seconds and a gel temperature of about 50 to 80°C.; the composition has an adhesion time of greater than about 8 hours;and the composition is structured to self-adhere to a hard surface towhich the composition is applied and to transport a portion of saidcomposition along said hard surface in a 360 degree extended areaoutward from an area of initial product application on the hard surface.25. A cleaning composition for use on a hard surface, the compositioncomprising: (a) about 10 to 40 wt. % of at least one adhesion promoter,which includes polyethoxy compound having 25 to 45 ethoxy groups; (b) atleast about 7.5 wt. % of at least one nonionic surfactant, which canserve all or in part as the at least one adhesion promoter; and (c)greater than 0 to about 2 wt. % of an ethoxylated blend of linearprimary alcohols wherein each alcohol of said ethoxylated blend includesa carbon chain containing 9 to 17 carbons, and each ethoxylated alcoholin the blend includes an average of 1 to 9 moles of ethylene oxide;wherein the composition is a gel having a transport rate factor of lessthan about 55 seconds and a gel temperature of about 50 to 80° C.; thecomposition has an adhesion time of greater than about 8 hours; and thecomposition is structured to self-adhere to a hard surface to which thecomposition is applied and to transport a portion of said compositionalong said hard surface in a 360 degree extended area outward from anarea of initial product application on the hard surface.
 26. Thecomposition of claim 25, further comprising one or more cationicsurfactants, and a non-polar hydrocarbon.